Author: Alex Campbell
9 Best Types of Content Marketing for B2B Brands
More and more businesses are leveraging different types of content marketing to help support consumers through the buying journey from awareness to purchase. But what are the best types of content marketing for your business? And how can they help build your customer base? At Rapport Digital, we’ve brought together a list of 9 key...
What are the Benefits of Social Media for Small Businesses?
Over the last twenty years, the rise of social media has been nothing short of meteoric. Billions of people across the globe now use various social media sites, for both business and pleasure. Even pets have their own Instagram and Facebook accounts! Thanks to this widespread popularity of social media sites, even the smallest businesses...
9 Social Media Marketing Trends We’re Predicting for 2022
There’s no getting away from it – social media is here to stay. Moreover, it’s evolving at a rate of knots. And with so many new trends in social media marketing to stay on top of, it can be hard to know what to focus on. If you struggle to keep up with what’s hot...
PPC vs. SEO: What’s the Difference?
Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...