Searching on Google & Seeing Google PPC Ads

PPC Services for Accountants & Accounting Firms

Get instant results with relevant, optimised pay-per-click ads that convert clicks into customers

Holistic Approach
Local UK-based Company
10 Years of Industry Experience
Full Service Agency

Maximise the return on your paid search investment

Paid search allows your website to jump to the top of Google’s search results. But it comes at a cost. The clue is in the name, pay per click or PPC for short. The question is – how do you make sure your accounting firm is getting the most bang for your buck when it comes to your PPC adverts?

The answer is with PPC management from Rapport Digital. With over a decade of experience building, managing and optimising PPC campaigns, we can make sure your ads are highly targeted, fully optimised and always delivering great results.

From local accountants to national UK accounting forms, we provide fully managed PPC services to businesses throughout Bristol and Somerset. Their one thing in common? They all get found by the right people online.

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Your customers are searching for you right now. Are you visible?

Experienced in creating high-converting PPC campaigns

Tailored, targeted and triumphant

The perfect recipe for PPC requires several ingredients. The best keywords to find customers with the right intent. The know-how to target people from a particular demographic or location. The ability to draw them in with ads and landing pages that are both well-written and optimised.

As a leading Google Ads agency, we combine all of the above to make PPC work for your business. That’s paired with comprehensive reporting and expert insight – tracking, monitoring and improving your campaigns so they’re always delivering the maximum returns.

Every step of the way, our process is tailored to the goals and vision of your business. You can expect quick results, new leads and a greater reach going forward.

Our Paid Search Process

1. Discovery

We take the time to understand your business, target audience, USPs, budget and objectives as well as reviewing your other marketing activity. We’ll then discuss how we can tailor our services to your needs, such as improving SEO alongside PPC for more long-term success.

2. Proposal

You’ll receive an outline of our PPC strategy, including which keywords you can bid on and how we’ll use creative approaches to get maximum value from even the smallest budgets. There’s no obligation, so it’s completely up to you how you want to proceed.

3. Build

Once we’ve got the go-ahead, we’ll write compelling PPC ads. If required, we can also build targeted landing pages to go with them. They’ll be optimised for the relevant keywords, but most importantly they’ll be optimised for your audience to get them clicking through and converting into customers.

4. Set-up

With the ads ready to go, our expert team will set up your campaign in the most targeted way possible. With an in-depth understanding of marketing, we can finely tune your ads for specific audiences, locations or even time slots. That can all be done swiftly by our experienced team, so you start seeing results sooner.

5. Monitoring

We’ll monitor every aspect of your PPC ads’ performance, from the initial click-through rate to visitors’ activity on your site. You can choose from monthly or quarterly reports to keep track of your campaigns – and we’ll always take time to explain things clearly.

6. Optimisation

You’ll benefit from continual optimisation without lifting a finger. Our PPC experts will track, test and tweak your paid ads for the best results. Rest assured, if there’s every anything you want us to change, we’ll get it done right away.

Group of friends sitting together in a cafe looking at mobile phone

Click through to success

If you want to get great results from PPC for your accountancy firm, our paid search agency is on hand. From the initial discovery meeting, we’ll tailor our services to your business, requirements and audience to get the most out of your budget.

Our multi-skilled team will take care of writing, set-up, monitoring and improvements, so you can simply sit back and let the customers come knocking (or clicking). Contact us today to get the ball rolling.

Let’s Talk


Need more info before getting started? Take a look at the frequently asked questions…

It depends on the platform where you want to place your ad and the competition for your chosen keywords. The best way to find out about how much a PPC campaign can cost you is by giving us a ring. Once we know all your requirements, we’ll send you a fully budgeted no-commitments proposal. And don’t worry – we don’t do small print.

The great thing about PPC campaigns is that you can see the results in a matter of days – particularly if you’re launching a new product or announcing a seasonal sale. However, PPC ad campaigns always work better with an overarching strategy in place. Great results can be achieved within just a few months.

From search engines such as Google and Bing to social media platforms like Twitter or Instagram, PPC ads can generate leads in multiple channels. However, we’ll always cater your PPC campaign to make sure that you’re using the same channels as your target audience to maximise return on investment.

Of course. Our monitoring services will give you a clear picture of your ad’s performance from click-through rate to website visitors’ activity. Even better, we’ll send you periodical reports so you can keep a close eye on all your metrics.

Getting on the first page of Google is no mean feat. But what’s the easiest and most cost-effective way of doing it? Enter PPC campaigns – the digital marketing strategy that will scale up your business in a matter of days. Because you bid for specific search terms, PPC can help you get noticed without the slow and torturous grind of an organic traffic growth campaign.

Unlike an organic digital marketing campaign, a PPC campaign can give you results as soon as your ads go live. This means that you don’t have to wait months for your marketing campaign to bring in revenue.

Learn more about whether PPC ads are worth it for your business on our blog.

You can break Google Ads down into five different categories:

  • Search Ad Campaigns: Search ads are text ads that show up at the top of Google results pages. The best thing about search ads? That they’re displayed in the same format as the other search results – meaning users are more likely to click on them.
  • Display Ad Campaigns: This is an image ad that appears to users browsing websites that take revenue from Google. On top of helping you find new customers, display ads are great at re-engaging people who have previously visited your site.
  • Video Ad Campaigns: Video ads are often unskippable and pop up before or during a YouTube video. They’re particularly popular among smartphone users and are extremely effective for generating leads.
  • Shopping Ad Campaigns: Especially recommended for online retailers, this type of ad shows product information (such as price or review ratings). Shopping ads allow websites to promote their online inventory, meaning companies can promote specific products instead of their brand per se.
  • App Ad Campaigns: Have you developed a brand-new app? Promote it with an app ad on Google Search, YouTube or Google Play. Unlike all of the above, this kind of ad campaign is completely automated. All you need to do is place a bid – if you’re successful, Google will do the rest for you.

It doesn’t matter how much money is behind a PPC campaign – if the ad isn’t good, it won’t do well. As a content writing agency for accountants, we know all the ins and outs of writing a good ad. Our content writing experts will handcraft a memorable ad that catches your target audience’s attention and improves your conversion rates.

We have been managing and optimising PPC campaigns for more than ten years. Our secret? We care about everyone we have worked with. Why go with a faceless PPC agency that doesn’t even know what your brand values are when you could work with us instead?

PPC campaigns are a cost-effective way to drive potential customers to your website. Why? Because online advertisement is all about being ahead of the curve. PPC campaigns will help you outrank competitors – meaning your target audience will find you before them.

Yes. At Rapport Digital, we take pride in offering a holistic advertising service that ticks all the boxes. You’ll be happy to learn that PPC campaigns are even more effective when paired with SEO services. If you want to hear more, just contact our expert SEO team.

Whenever you want! Just get in touch with our team and we’ll arrange a chat so we can jot down all your goals and requirements. Once we’ve agreed on a fully budgeted proposal, we’ll get down to work.

It’s true that PPC campaigns are easier to manage than organic traffic growth campaigns. But that doesn’t mean that anyone can achieve success with a PPC campaign from the get-go. In fact, we’ve seen many businesses try their hand at DIY PPC ads without help from an agency and they end up falling into the same pitfalls.

For example, they’ll always aim for position number one on Google. This is extremely tempting – but is it actually the most cost-effective tactic? Not quite. Instead, aiming for the second or third position will generate roughly the same amount of clicks for a lot less money.

There isn’t a one-size-fits-all approach to Google Ads. However, we can give you a couple of tips to steer you in the right direction. First of all, make sure you’re making the most out of Google’s location targeting settings. This will ensure that your ad is seen by people who are more likely to be your customers. Secondly, don’t link back to your homepage – instead, create dedicated landing pages that are relevant to the keywords you’re ranking for.

As much as you want. The great thing about PPC on Google Ads is that it offers extreme levels of control. In fact, it’s one of the few low-risk, high-reward strategies in digital marketing. But why? Because you get to set your own budget and bids – and can tweak them, optimise them or even get rid of them at any point. Is your ad not bringing in the revenue you expected? No worries – you can bid for different key words or even stop your ad spend immediately.

And what if the results you’re seeing are more positive than expected? In that case, you can optimise and ramp up your campaign to make an even bigger profit. What matters is that with PPC, you – and only you – get the final say on the matter.

Can’t see the FAQ you were looking for? Get in touch.

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