DIY Google Ads: 4 Reasons Why You Shouldn’t Wing PPC

Online advertising has become an essential component of any marketing strategy. And within the online advertising world, no tool is as valuable as pay-per-click (PPC) advertising. PPC advertising is a straightforward marketing strategy that helps businesses drive new traffic to their websites and boosts their conversion rates. How? It’s simple – by placing ads in...

Are Google Ads Worth It? 7 PPC Stats that Prove Yes!

Wouldn’t it be great if you could make your brand magically appear in front of potential customers who have been looking for products like the ones you sell? Well, thanks to the wonders of online advertising, you can. All you need is a little help from Google Ads. Since it was first introduced in 2000,...

6 Critical Benefits of PPC Management for Small Businesses

If you’re a small business, navigating the world of PPC digital marketing may well feel overwhelming. Between demystifying the acronyms and getting on board with data analytics, the whole process of PPC might put you off using it full stop. But PPC management for small businesses needn’t be a hassle. In fact, there are many...

PPC vs. SEO: What’s the Difference?

Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...