Google Ads – Search vs. Display: Which Is Best for Me?

Leveraging your company’s digital presence can make a significant difference to return on investment (ROI), and one of the best ways to do so is via an effective advertising campaign. From attracting new customers to retaining loyal ones, implementing an effective advertising strategy can yield fantastic results. If you are using Google ads, maximising the...

How to Find Your Target Audience

If you’ve ever launched and promoted a website, this story might sound familiar… You start out full of hope and with great ideas. You’ve read all the right books, joined all the right courses, talked to all the right people. In short, you’ve done all the right things. A few months in, you’ve got plenty...

DIY Google Ads: 4 Reasons Why You Shouldn’t Wing PPC

Online advertising has become an essential component of any marketing strategy. And within the online advertising world, no tool is as valuable as pay-per-click (PPC) advertising. PPC advertising is a straightforward marketing strategy that helps businesses drive new traffic to their websites and boosts their conversion rates. How? It’s simple – by placing ads in...

Are Google Ads Worth It? 7 PPC Stats that Prove Yes!

Wouldn’t it be great if you could make your brand magically appear in front of potential customers who have been looking for products like the ones you sell? Well, thanks to the wonders of online advertising, you can. All you need is a little help from Google Ads. Since it was first introduced in 2000,...