Email Marketing for Accountants & Accounting Firms

A tried and tested email marketing strategy

Emails have always had high success rates when used for marketing purposes. But the emergence of social media platforms would forgive us for thinking that email has become a bit redundant in advertising. But don’t you believe it! The low cost and high, quick ROI make campaigns the perfect tool for marketers.

Whether you need to advertise new services, sell with promotions or pass on important financial news, emails can create interest for potential new clients or loyalty with existing ones. Rapport Digital takes that to a whole new level with the best email marketing strategy for your accounting firm.

Best types of email marketing to boost your business

At Rapport Digital, our email marketing services combine a range of tactics to entice customers, build loyalty and showcase your expertise…
• Newsletter – a visually appealing email that shares information through articles or client reviews
• Co-marketing – when two companies partner to increase both brands
• Dedicated send – when you need to share information with a selected group of people
• Confirmation – confirming bookings, sign-ups, orders or payment
• Form submission response – a thank you for a sign-up to your services and links to further action
• Standard promotional – one of the most common types of emails, containing useful content for both target audience and existing clients
• Survey or review – emails that engage your clients and boost search engine results by generating site traffic
• Re-engagement – useful for getting inactive clients to connect with your brand again