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Why is Digital Marketing Important? 5 Key Reasons

In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....

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Why Accountants Should Be Careful With AI-Generated Content

In recent years, generative AI tools have been adopted by businesses for a number of tasks, such as writing blog posts, creating headshots and crunching data. While it is believed that AI has the potential to boost a business’s overall productivity, the sudden rise of such tools has exposed a number of significant problems. Here...

How Will Google’s March 2024 Update Impact Accountants?

Google has recently updated its systems to provide better search results and tackle spam. But could your firm’s website have been affected? Google is constantly changing to make sure that when you search for something, you get the most helpful and relevant results. They have made changes to prioritise high-quality content. By doing so, they...

5 Digital Marketing KPIs Your Accountancy Firm Should Track

In today’s digital age, having a solid online presence is non-negotiable for accountancy firms. But how do you know if your digital marketing efforts are paying off? That’s where Key Performance Indicators (KPIs) come into play. Tracking the right KPIs can be a game-changer, offering insights into what’s working and what’s not. In this post,...

Make It Count: 10 Website Design Tips for Accountants

An accounting firm’s website should be the cornerstone of its online presence and a pivotal tool for attracting new clients. With the accounting industry more competitive than ever, a well-designed website can be the difference between blending in and standing out. Fall behind and potential customers will soon go elsewhere. This guide offers 10 essential...

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