Marketing Insights for Accountants
Practical marketing tips, SEO advice and growth strategies for accountants
25 Accounting Social Media Posts (With Ready to Use Examples)
Coming up with accounting social media posts that actually get engagement is one of the hardest parts of marketing an accountancy firm. Social media is a powerful tool for accountants, with countless businesses out there who need help with their finances, but a blank content calendar is where most firms get stuck. If your accountancy...
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Accountancy Firms Enjoy First Real Rise Since 2019
The number of UK accountancy firms has turned. New ONS figures show 40,605 firms in 2026, up 630 on the year before. It’s the first real rise since 2019. Firm numbers fell or flatlined every year from 2019 to 2025, and 2025’s change of 10 firms sits well within ONS rounding. It’s also the biggest...
Google Aggressively Targets AI Content: Advice for Accountants
Google finished rolling out its August 2026 spam update on 21 August, and the early reports all point the same way: websites pumping out AI generated articles in bulk took the biggest hit. Google has not confirmed that. It rarely says what a spam update is aimed at. But the reports line up with research...
Google Now Tells You How People Find Your Social Media
BIG NEWS: Google has added a new property type to Search Console called platform properties. It lets you connect a social or video account and see how that content performs in Google Search and Discover, including the search terms that surface it, without needing to own the website it lives on. For years Search Console...
Best Place in the UK to Be an Accountant? Data Says Northern Ireland
How many potential clients does your firm actually have on its doorstep? The answer depends enormously on where you are, and the gap between regions is bigger than most accountants realise. We compared the number of accountancy firms in every UK region against that region’s total business population, using ONS business register data. The result...