Category: SEO
Google Aggressively Targets AI Content: Advice for Accountants
Google finished rolling out its August 2026 spam update on 21 August, and the early reports all point the same way: websites pumping out AI generated articles in bulk took the biggest hit. Google has not confirmed that. It rarely says what a spam update is aimed at. But the reports line up with research...
Google Changed The Rules: Why Accounting Websites Are Losing Traffic
Your traffic is dropping, but your rankings look… fine. If you run an accounting firm website and rely on Google to bring in enquiries, that mismatch is maddening. You’re watching clicks slide in Search Console, sessions fall in GA4 and maybe leads slow down too. But when you check your positions, you’re still sat on...
32 Link Building Strategies for Accountants (Beginner + Advanced)
Backlinks are one of those SEO topics that sound a bit techy from the outside. But for accountants and financial services firms, it all boils down to your reputation. In Google’s world, a backlink is a public vote of confidence from another website. When reputable, relevant sites link to your firm, Google takes that as...
Will Schema Unlock AI Overviews for Your Accountancy Firm?
Google’s AI Overviews are reshaping how information appears in search results – and who gets seen first. For accountancy firms, that shift matters. Instead of relying solely on traditional rankings, Google now presents direct summaries and answers pulled from various web sources. The problem? You might have written the best guide on allowable expenses, but...