PPC vs. SEO: What’s the Difference?

Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...

Why Google’s Mobile First Update is Crucial for Small Businesses

Can’t keep up with Google’s changing algorithm? While many of the twists and turns can be missed without much consequence, there’s been a pretty big update that might need your attention – the Google Mobile-First Indexing update, to be precise. If techy jargon isn’t your thing, it basically means Google will be prioritising rankings for...