Category: SEO
Google Changed The Rules: Why Accounting Websites Are Losing Traffic
Your traffic is dropping, but your rankings look… fine. If you run an accounting firm website and rely on Google to bring in enquiries, that mismatch is maddening. You’re watching clicks slide in Search Console, sessions fall in GA4 and maybe leads slow down too. But when you check your positions, you’re still sat on...
32 Link Building Strategies for Accountants (Beginner + Advanced)
Backlinks are one of those SEO topics that sound a bit techy from the outside. But for accountants and financial services firms, it all boils down to your reputation. In Google’s world, a backlink is a public vote of confidence from another website. When reputable, relevant sites link to your firm, Google takes that as...
Will Schema Unlock AI Overviews for Your Accountancy Firm?
Google’s AI Overviews are reshaping how information appears in search results – and who gets seen first. For accountancy firms, that shift matters. Instead of relying solely on traditional rankings, Google now presents direct summaries and answers pulled from various web sources. The problem? You might have written the best guide on allowable expenses, but...
How to Get ChatGPT to Recommend Your Accountancy Firm
When someone asks ChatGPT for a good accountant in Bristol, will your firm be the one it suggests? That question isn’t as futuristic as it sounds. With over 300 million people now using ChatGPT every week, artificial intelligence is fast becoming the first stop for business recommendations. That’s not even mentioning the countless others turning...