Will Schema Unlock AI Overviews for Your Accountancy Firm?
Google’s AI Overviews are reshaping how information appears in search results – and who gets seen first. For accountancy firms, that shift matters. Instead of relying solely on traditional rankings, Google now presents direct summaries and answers pulled from various web sources. The problem? You might have written the best guide on allowable expenses, but...
How to Get ChatGPT to Recommend Your Accountancy Firm
When someone asks ChatGPT for a good accountant in Bristol, will your firm be the one it suggests? That question isn’t as futuristic as it sounds. With over 300 million people now using ChatGPT every week, artificial intelligence is fast becoming the first stop for business recommendations. That’s not even mentioning the countless others turning...
SEO Moats for Accountants: Building Defendable Content
SEO is changing – and fast. Once upon a time, all you needed to rank well on Google was a decent blog post stuffed with the right keywords. That was enough to put you on the map for years! But today, the map is different. With AI-generated summaries pulling answers directly from websites, Google core...
Old vs New SEO: What Accountancy Firms Need to Know in 2025
The world of SEO is changing – fast. For accountancy firms that rely on search engines to bring in new enquiries, it’s no longer enough to just “rank high for keywords.” Today’s online landscape is more competitive, more refined and more focused on trust than ever before. But that’s not a bad thing. In fact,...