Author: Alex Campbell
5 Reasons to Use Email as a Key Channel During Lockdown
Faced with at least three more weeks of lockdown, many companies are trying to maintain communication with their customers and prospects. If you haven’t already considered it, email is a great medium for getting your message direct to the customer at this time. However, for the best results, emails need to be sophisticated. A DIY approach won’t...
5 Ways to Boost your Marketing from Home During the Coronavirus Crisis
It is probably true to say that most business owners understand the value effective digital marketing can bring to a business and yet, in ordinary circumstances few find the time to actually do it. Of course, one of the key factors in making any marketing strategy successful is to do it consistently. Having said that,...
Positive Vibes Only!
Whilst these are uncertain times for many businesses, we’ve really been encouraged to see so many businesses embracing a positive outlook and adapting their normal business methods to help their customers and communities in these strange times. We’re sure that the companies who adopt such positivity and look for innovative ways to continue to serve...
Essential Digital Marketing Tools & Tactics
By now, you’re probably aware that there isn’t one silver bullet for marketing your brand or delivering ROI. Sure, going viral on Instagram or TikTok might help a B2C brand, but realistically for most B2B brands, we know that a combination of carefully chosen tactics reaps the best result. The good news is that there...