Blog
In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read moreWhat is Financial Services Marketing? The Ins & Outs
If your business provides financial services, things are not straight-forward when it comes to digital marketing. Simply put, financial services marketing is different. You can’t jump straight in and use the same approach to marketing as other industries. When it comes to online marketing, you need to know all about “Your Money or Your Life”...
Guide to Your Money or Your Life (YMYL) SEO
Does your website have a significant impact on a person’s happiness, health, financial stability or safety? Are you a financial advisor or accountant? If yes, “your money or your life SEO” is going to be crucial for your business. And you’re going to have to E-A-T up! Confused yet? Don’t worry. This blog post delves...
What Is a Pillar Page? (And 3 Types You Should Try)
Pillar pages are well-named. Just as a pillar is integral to the structure and strength of a building, pillar pages are essential to a website as they prop up the content and strengthen the interest of your target audience. Woven together with cluster pages (focused on a single topic and hyperlinked back to your pillar...
Introducing SXO: What is Search Experience Optimisation?
SEO – or search engine optimisation – makes your webpage more visible on search engines in order to drive greater traffic to your business and generate a higher conversion rate. But what about search experience optimisation? SEO is standard practice in the world of digital marketing. But focussing exclusively on a webpage’s content at the...
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