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In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read moreHow Will Google’s March 2024 Update Impact Accountants?
Google has recently updated its systems to provide better search results and tackle spam. But could your firm’s website have been affected? Google is constantly changing to make sure that when you search for something, you get the most helpful and relevant results. They have made changes to prioritise high-quality content. By doing so, they...
5 Digital Marketing KPIs Your Accountancy Firm Should Track
In today’s digital age, having a solid online presence is non-negotiable for accountancy firms. But how do you know if your digital marketing efforts are paying off? That’s where Key Performance Indicators (KPIs) come into play. Tracking the right KPIs can be a game-changer, offering insights into what’s working and what’s not. In this post,...
Lead Generation for Accountants: 10 Effective Strategies
Lead generation is crucial for accountants. It’s about attracting potential clients and converting them into loyal customers. In the competitive world of accounting, effective lead generation can be the difference between a thriving practice and one that struggles to survive. And it’s not just about getting any clients. It’s about finding the right ones. Those...
Accountants Need to Be [Mobile] Friendly
In today’s digital world, the shift towards mobile internet usage has become undeniable and the field of accountancy is no exception to this trend. With an increasing number of people accessing information on-the-go, the need for accountants to have a mobile-friendly website is more critical than ever. This adaptation is not just about staying abreast...
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