Blog
In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read moreWhy High-Quality Web Content is Important
From your home and about page to your blog, the content on your website must send out the right message to your target audience. It must attract people and turn interest into action. Clicks must become customers. And the only way to do that is with great website content. Read on to discover the importance...
How to Drive Growth Post-Lockdown With SEO
From remote working to furloughed staff and redundancies, lockdown has been difficult for businesses in almost every sector. But with the vaccine rollout reducing serious cases of COVID-19 in the UK, we have a clear light at the end of the tunnel. As things return to normal, it’s more important than ever that companies are...
6 Reasons to Invest in Content Marketing
Everyone is doing it!! According to the Content Marketing Institute, 88% of marketers now use content in their marketing strategy. If you’re not doing it then your competitors are. They will be the authority in your space. Theirs will be the voice that gets heard and remembered. If that’s not enough to convince you to...
How to Build a Content Marketing Strategy
According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content on a regular basis. Getting content in front of your customers at this time when you can’t physically connect with them is more important than ever before, so in this blog we wanted to share some tips...
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The marketing landscape has changed and what you did before may not cut it now. To adapt well, you need to get your marketing approach right, and fast. Showing you how to create an effective marketing strategy to suit the times is what this eBook’s about.
