Why is Digital Marketing Important? 5 Key Reasons

In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....

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How to Find Your Target Audience

If you’ve ever launched and promoted a website, this story might sound familiar… You start out full of hope and with great ideas. You’ve read all the right books, joined all the right courses, talked to all the right people. In short, you’ve done all the right things. A few months in, you’ve got plenty...

What’s the Best Website Hosting for Small Businesses?

If you’re a small business, you need a website, and that website needs to be stored on a server. A third-party web hosting service hosts your website and facilitates its effective functioning, allowing anyone with an internet connection to access it. While hosting might seem like a quick and simple choice for you, don’t be...

DIY Google Ads: 4 Reasons Why You Shouldn’t Wing PPC

Online advertising has become an essential component of any marketing strategy. And within the online advertising world, no tool is as valuable as pay-per-click (PPC) advertising. PPC advertising is a straightforward marketing strategy that helps businesses drive new traffic to their websites and boosts their conversion rates. How? It’s simple – by placing ads in...

Are Google Ads Worth It? 7 PPC Stats that Prove Yes!

Wouldn’t it be great if you could make your brand magically appear in front of potential customers who have been looking for products like the ones you sell? Well, thanks to the wonders of online advertising, you can. All you need is a little help from Google Ads. Since it was first introduced in 2000,...

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