Blog
In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read moreHow to Grow Your Accounting Firm
You’ll need more than just accounting skills to grow an accounting firm in today’s competitive landscape. Growth is influenced by how a business is marketed and how client retention is managed. This is true for both small firms and larger operations – the key to growth lies in defining your ideal client base, making your...
Online Reputation Management Guide for Accountants
A good online reputation is critical for any business – it builds trust and enhances credibility, which attracts new clients. This is especially important for accountants, who are trusted with sensitive financial information. Retaining a strong brand image is vital, with digital marketing being a key role in this challenge. Managing your online reputation means...
25 Social Media Ideas for Accountants
Social media is a powerful tool for accountants. There are countless businesses out there who need help with their finances and social platforms provide the perfect way to connect with them. If your accountancy firm consistently shares engaging, helpful content, you will reach and engage new audiences, ultimately leading to more new customers. However, knowing...
Google Search API Leak: Key Insights for Accountancy Firms
In a development that could significantly change digital marketing, a major leak of Google Search API documents was published for the first time earlier this year. The leaked documents provide a fascinating insight into how Google’s search algorithms work, and valuable information that determines how sites are ranked. For accountancy firms, understanding the details of...
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