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In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read moreMake It Count: 10 Website Design Tips for Accountants
An accounting firm’s website should be the cornerstone of its online presence and a pivotal tool for attracting new clients. With the accounting industry more competitive than ever, a well-designed website can be the difference between blending in and standing out. Fall behind and potential customers will soon go elsewhere. This guide offers 10 essential...
Lead Generation for Accountants: 10 Effective Strategies
Lead generation is crucial for accountants. It’s about attracting potential clients and converting them into loyal customers. In the competitive world of accounting, effective lead generation can be the difference between a thriving practice and one that struggles to survive. And it’s not just about getting any clients. It’s about finding the right ones. Those...
Accountants Need to Be [Mobile] Friendly
In today’s digital world, the shift towards mobile internet usage has become undeniable and the field of accountancy is no exception to this trend. With an increasing number of people accessing information on-the-go, the need for accountants to have a mobile-friendly website is more critical than ever. This adaptation is not just about staying abreast...
Financial Services Marketing Is Different. Here’s Why…
Marketing plays a crucial role in the success of any business. However, when it comes to financial services, the landscape is unique. The nature of financial services requires specific strategies and considerations to effectively reach and engage target audiences. That’s because it’s classed as a ‘Your Money or Your Life’ sector. In this blog post,...
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