Marketing Insights for Accountants

Practical marketing tips, SEO advice and growth strategies for accountants

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25 Accounting Social Media Posts (With Ready to Use Examples)

Coming up with accounting social media posts that actually get engagement is one of the hardest parts of marketing an accountancy firm. Social media is a powerful tool for accountants, with countless businesses out there who need help with their finances, but a blank content calendar is where most firms get stuck. If your accountancy...

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August 7, 2026

Google Now Tells You How People Find Your Social Media

BIG NEWS: Google has added a new property type to Search Console called platform properties. It lets you connect a social or video account and see how that content performs in Google Search and Discover, including the search terms that surface it, without needing to own the website it lives on. For years Search Console...

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The Custom House and Lagan River in Belfast, Northern Ireland
July 7, 2026

Best Place in the UK to Be an Accountant? Data Says Northern Ireland

How many potential clients does your firm actually have on its doorstep? The answer depends enormously on where you are, and the gap between regions is bigger than most accountants realise. We compared the number of accountancy firms in every UK region against that region’s total business population, using ONS business register data. The result...

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Skyline of London
June 7, 2026

London Has Lost 1 in 6 of It’s Accountancy Firms in Just Six Years

If you want to see where the UK accountancy profession is shrinking fastest, look at the capital. Our analysis shows London lost 1,855 accountancy firms between 2019 and 2025. That’s a 16.3% drop. One in six of the capital’s firms, gone in six years. To put that in context, the whole of the UK lost...

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So where did the firms go? The ONS data tells us what happened, not why. But the why is well documented, and it points overwhelmingly in one direction: the firms didn't fail. They were bought. Private equity has swept through UK accountancy at extraordinary speed. According to Accountancy Europe's 2025 review, the UK is the most active market on the continent, accounting for over 40% of all PE-backed accountancy deals in Europe. Crowe reports that as many as 20 of the UK's top 60 firms are now private equity backed, including names like Grant Thornton UK, Evelyn Partners, Azets, Cooper Parry and Xeinadin. And the ICAEW's 2025 mid-tier research found that roughly a quarter of mid-tier firms are PE-backed, with nearly half completing an acquisition in the past year alone. Every one of those acquisitions turns multiple firms into one. Xeinadin alone is a consolidation of 122 independent UK and Irish practices. That's 122 entries on the business register collapsing into a single group. Retirement is the other pressure. The average age of a UK accountant is 46 according to CCAB figures, and the pipeline behind them thinned badly: ICAEW, ACCA and CIMA enrolled 9,000 fewer students between 2017 and 2022. When a sole practitioner retires without a successor, that firm simply disappears from the register. An ageing profession with fewer new entrants means more of those quiet exits every year, and it's a big reason 93% of employers report skills shortages in the sector. What the data rules out is falling demand. The UK's total business population actually grew over the same period. Fewer firms are serving more businesses than ever. Why this matters if you run a firm Here's the part most commentary misses. A shrinking profession is bad news for the industry headline writers, but it's a genuine opportunity for the firms still standing. Every firm that closes or gets absorbed leaves clients looking for a new accountant. The average UK firm's local market has grown from 62 businesses per firm in 2019 to 68 in 2025. And that's before Making Tax Digital pushes millions of sole traders and landlords towards professional support from 2026 onwards. Fewer competitors. More potential clients. The firms that are visible when those clients start searching will take a disproportionate share. The question is whether your firm will be one of them.
May 7, 2026

UK Has Lost 3,745 Accountancy Firms Since 2019

Something is happening to the UK accountancy profession, and almost nobody is talking about it. In 2019, there were 43,720 accountancy firms in the UK. By 2025, there were 39,975. That’s 3,745 firms gone. An 8.6% drop in six years. Almost 1 in 11 firms, vanished. And it isn’t a blip. Firm numbers have fallen...

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