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Why is Digital Marketing Important? 5 Key Reasons

In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....

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6 Critical Benefits of PPC Management for Small Businesses

If you’re a small business, navigating the world of PPC digital marketing may well feel overwhelming. Between demystifying the acronyms and getting on board with data analytics, the whole process of PPC might put you off using it full stop. But PPC management for small businesses needn’t be a hassle. In fact, there are many...

The Pros & Cons of DIY Social Media Marketing

Social media promotion has become a fact of life for many businesses. Getting it right can be the key to unlocking your sales potential. However, getting it wrong can cause your numbers to plummet. To negate this risk factor, many small businesses are turning to digital marketing gurus like Rapport Digital to ensure their socials...

9 Best Types of Content Marketing for B2B Brands

More and more businesses are leveraging different types of content marketing to help support consumers through the buying journey from awareness to purchase.  But what are the best types of content marketing for your business? And how can they help build your customer base? At Rapport Digital, we’ve brought together a list of 9 key...

What are the Benefits of Social Media for Small Businesses?

Over the last twenty years, the rise of social media has been nothing short of meteoric. Billions of people across the globe now use various social media sites, for both business and pleasure. Even pets have their own Instagram and Facebook accounts! Thanks to this widespread popularity of social media sites, even the smallest businesses...

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