Why is Digital Marketing Important? 5 Key Reasons

In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....

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What Is Keyword Research & Why Is It Important?

When it comes to digital marketing, few processes are as essential and powerful as keyword research. In fact, you could go as far as arguing that keyword research has changed digital marketing forever. Imagine knowingly exactly how your target customers are trying to find your business and learn more about your products and services. With...

How to Find Your Target Audience

If you’ve ever launched and promoted a website, this story might sound familiar… You start out full of hope and with great ideas. You’ve read all the right books, joined all the right courses, talked to all the right people. In short, you’ve done all the right things. A few months in, you’ve got plenty...

What’s the Best Website Hosting for Small Businesses?

If you’re a small business, you need a website, and that website needs to be stored on a server. A third-party web hosting service hosts your website and facilitates its effective functioning, allowing anyone with an internet connection to access it. While hosting might seem like a quick and simple choice for you, don’t be...

DIY Google Ads: 4 Reasons Why You Shouldn’t Wing PPC

Online advertising has become an essential component of any marketing strategy. And within the online advertising world, no tool is as valuable as pay-per-click (PPC) advertising. PPC advertising is a straightforward marketing strategy that helps businesses drive new traffic to their websites and boosts their conversion rates. How? It’s simple – by placing ads in...

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