How to Get Your Website Noticed – 5 Successful Strategies
In a world where everyone’s glued to those tiny computers in their pockets, having a website is a must for any business. But that’s not enough. Your website needs to stand out – and unfortunately, that’s harder than ever before. Why? It’s simple. There’s more competition. If you think about it, your customers are only...
6 Critical Benefits of PPC Management for Small Businesses
If you’re a small business, navigating the world of PPC digital marketing may well feel overwhelming. Between demystifying the acronyms and getting on board with data analytics, the whole process of PPC might put you off using it full stop. But PPC management for small businesses needn’t be a hassle. In fact, there are many...
PPC vs. SEO: What’s the Difference?
Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...
Why is Digital Marketing Important? 5 Key Reasons
In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....