Category: Digital Marketing
Why is Digital Marketing Important? 5 Key Reasons
In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
5 ‘Calls to Action’ you should have on your website right now
When you go to the trouble of getting visitors to your website, whether from your social media channels, SEO or PPC, you really shouldn’t waste this opportunity to engage further with your visitors. Calls to action are a means of getting your visitors to ‘raise their hand’ to find out more about your products or...
5 Mistakes to Avoid When Making Your Own Video
We’re delighted to feature a guest blog from our friends at Life Media UK this week. So I’m handing over to Sunjay to share his tips to guide you through making your own marketing videos… There’s no question that video is one of the most powerful tools you can utilise to promote your brand and business –...
Life after lockdown – how to adapt your marketing approach to suit the times
As the lockdown measures begin to ease, business leaders across the globe will be looking for new ways to adapt their marketing strategies and promote their organisations during these unprecedented times. Let’s be clear. Not every business or organisation will lose out; the pandemic has presented some unforeseen opportunities as well as challenges. Some will...