Author: Alex Campbell

Alexander Campbell is the Marketing Manager at Rapport Digital. He is a marketing pro, having worked at board level for both national and international firms. Alex also have a lot of experience in financial analysis and advice, having worked with organizations specialising in asset management and insurance. Alex brings fresh ideas to the table and is passionate about helping businesses thrive. He can help you too!
Accountant Using Google
June 18, 2025

Old vs New SEO: What Accountancy Firms Need to Know in 2025

The world of SEO is changing – fast. For accountancy firms that rely on search engines to bring in new enquiries, it’s no longer enough to just “rank high for keywords.” Today’s online landscape is more competitive, more refined and more focused on trust than ever before. But that’s not a bad thing. In fact,...

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Accountant Using Social Media On Phone
May 15, 2025

How to Write Engaging Social Posts for Accountants

Writing social posts for accountants isn’t just about sharing information – it’s about making it easy for the right people to find, understand and engage with what you’re saying. Whether you’re posting on Facebook, Instagram, LinkedIn or TikTok, your words need to match the platform, the format and your audience’s expectations. From grabbing attention in...

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Accountant Looking at Wall of Marketing Ideas
March 31, 2025

17 Game-Changing Marketing Ideas for Accountants in 2025

Staying relevant is the core principle of any business. If you want to take your accounting practice to the next level, it’s essential to implement effective marketing strategies to attract and engage your ideal audience. However, in today’s day and age, this involves an air of creativity. Gone are the days of a simple newspaper...

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Designing An Accountant Website
January 24, 2025

20 Must-Have Features Every Accountant Website Needs

For accounting firms, you might think that your website is just a business card for your accounting firm. However, it’s so much more than that. Your website is the foundation of your online presence and plays a huge part in your success. Don’t believe us? A well-designed website helps you stand out from the competition,...

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