Online Reputation Management Guide for Accountants
A good online reputation is critical for any business – it builds trust and enhances credibility, which attracts new clients. This is especially important for accountants, who are trusted with sensitive financial information. Retaining a strong brand image is vital, with digital marketing being a key role in this challenge. Managing your online reputation means...
Google Search API Leak: Key Insights for Accountancy Firms
In a development that could significantly change digital marketing, a major leak of Google Search API documents was published for the first time earlier this year. The leaked documents provide a fascinating insight into how Google’s search algorithms work, and valuable information that determines how sites are ranked. For accountancy firms, understanding the details of...
Why Accountants Should Be Careful With AI-Generated Content
In recent years, generative AI tools have been adopted by businesses for a number of tasks, such as writing blog posts, creating headshots and crunching data. While it is believed that AI has the potential to boost a business’s overall productivity, the sudden rise of such tools has exposed a number of significant problems. Here...
How Will Google’s March 2024 Update Impact Accountants?
Google has recently updated its systems to provide better search results and tackle spam. But could your firm’s website have been affected? Google is constantly changing to make sure that when you search for something, you get the most helpful and relevant results. They have made changes to prioritise high-quality content. By doing so, they...