How Will Google’s March 2024 Update Impact Accountants?

Google has recently updated its systems to provide better search results and tackle spam. But could your firm’s website have been affected? Google is constantly changing to make sure that when you search for something, you get the most helpful and relevant results. They have made changes to prioritise high-quality content. By doing so, they...

5 Digital Marketing KPIs Your Accountancy Firm Should Track

In today’s digital age, having a solid online presence is non-negotiable for accountancy firms. But how do you know if your digital marketing efforts are paying off? That’s where Key Performance Indicators (KPIs) come into play. Tracking the right KPIs can be a game-changer, offering insights into what’s working and what’s not. In this post,...

Make It Count: 10 Website Design Tips for Accountants

An accounting firm’s website should be the cornerstone of its online presence and a pivotal tool for attracting new clients. With the accounting industry more competitive than ever, a well-designed website can be the difference between blending in and standing out. Fall behind and potential customers will soon go elsewhere. This guide offers 10 essential...

Lead Generation for Accountants: 10 Effective Strategies

Lead generation is crucial for accountants. It’s about attracting potential clients and converting them into loyal customers. In the competitive world of accounting, effective lead generation can be the difference between a thriving practice and one that struggles to survive. And it’s not just about getting any clients. It’s about finding the right ones. Those...