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In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read more9 Social Media Marketing Trends We’re Predicting for 2022
There’s no getting away from it – social media is here to stay. Moreover, it’s evolving at a rate of knots. And with so many new trends in social media marketing to stay on top of, it can be hard to know what to focus on. If you struggle to keep up with what’s hot...
PPC vs. SEO: What’s the Difference?
Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...
Why Google’s Mobile First Update is Crucial for Small Businesses
Can’t keep up with Google’s changing algorithm? While many of the twists and turns can be missed without much consequence, there’s been a pretty big update that might need your attention – the Google Mobile-First Indexing update, to be precise. If techy jargon isn’t your thing, it basically means Google will be prioritising rankings for...
5 Reasons Why You Need a Mobile-Friendly Website
Is your website mobile-friendly? If not, you could be damaging your brand. Mobile accounts for half of web traffic worldwide. And this number is only going to increase, with desktop making way. Perhaps you’re even reading this article on a smartphone or tablet right now. All that said, not everyone realises exactly why a mobile-friendly website...
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