Marketing Insights for Accountants
Practical marketing tips, SEO advice and growth strategies for accountants
25 Accounting Social Media Posts (With Ready to Use Examples)
Coming up with accounting social media posts that actually get engagement is one of the hardest parts of marketing an accountancy firm. Social media is a powerful tool for accountants, with countless businesses out there who need help with their finances, but a blank content calendar is where most firms get stuck. If your accountancy...
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Guide to Your Money or Your Life (YMYL) SEO
Does your website have a significant impact on a person’s happiness, health, financial stability or safety? Are you a financial advisor or accountant? If yes, “your money or your life SEO” is going to be crucial for your business. And you’re going to have to E-A-T up! Confused yet? Don’t worry. This blog post delves...
What Is a Pillar Page? (And 3 Types You Should Try)
Pillar pages are well-named. Just as a pillar is integral to the structure and strength of a building, pillar pages are essential to a website as they prop up the content and strengthen the interest of your target audience. Woven together with cluster pages (focused on a single topic and hyperlinked back to your pillar...
Introducing SXO: What is Search Experience Optimisation?
SEO – or search engine optimisation – makes your webpage more visible on search engines in order to drive greater traffic to your business and generate a higher conversion rate. But what about search experience optimisation? SEO is standard practice in the world of digital marketing. But focussing exclusively on a webpage’s content at the...
Google Ads – Search vs. Display: Which Is Best for Me?
Leveraging your company’s digital presence can make a significant difference to return on investment (ROI), and one of the best ways to do so is via an effective advertising campaign. From attracting new customers to retaining loyal ones, implementing an effective advertising strategy can yield fantastic results. If you are using Google ads, maximising the...