In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....Read more
By now, you’re probably aware that there isn’t one silver bullet for marketing your brand or delivering ROI. Sure, going viral on Instagram or TikTok might help a B2C brand, but realistically for most B2B brands, we know that a combination of carefully chosen tactics reaps the best result. The good news is that there...
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The marketing landscape has changed and what you did before may not cut it now. To adapt well, you need to get your marketing approach right, and fast. Showing you how to create an effective marketing strategy to suit the times is what this eBook’s about.