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In today’s technological world, the ways in which businesses market themselves is changing. Traditional means of marketing have become secondary to new methods like social media and content marketing. With businesses projected to spend €110 billion (around £95 billion) on digital advertising by the end of 2021, it’s clear that adapting to these changes could be vital for survival....
Read moreWhat are the Benefits of Social Media for Small Businesses?
Over the last twenty years, the rise of social media has been nothing short of meteoric. Billions of people across the globe now use various social media sites, for both business and pleasure. Even pets have their own Instagram and Facebook accounts! Thanks to this widespread popularity of social media sites, even the smallest businesses...
9 Social Media Marketing Trends We’re Predicting for 2022
There’s no getting away from it – social media is here to stay. Moreover, it’s evolving at a rate of knots. And with so many new trends in social media marketing to stay on top of, it can be hard to know what to focus on. If you struggle to keep up with what’s hot...
PPC vs. SEO: What’s the Difference?
Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...
Why Google’s Mobile First Update is Crucial for Small Businesses
Can’t keep up with Google’s changing algorithm? While many of the twists and turns can be missed without much consequence, there’s been a pretty big update that might need your attention – the Google Mobile-First Indexing update, to be precise. If techy jargon isn’t your thing, it basically means Google will be prioritising rankings for...
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