Rapport Digital is a full-service digital marketing agency for accountants and accounting firms, equipped to deliver all elements of the marketing mix – our secret sauce is in how we guide our clients to a result-driven combination of the right tactics to deliver results.
In recent months, we have achieved great results for our clients by adding PR into their marketing mix. If you’re curious to know how PR could help your business, read on as we share 5 positive effects of PR…
Tell your story
If you’re looking to promote your business’ story or key messages, a well considered PR strategy can definitely deliver. We help clients get started with an explorative messaging session to uncover what it is about your business that is unique and will be of interest to new customers. Essentially, we’ll help you create the right messaging to enable you to stand out from the crowd.
Attracts new clients
PR is great for capturing the attention of new customers. If you’re looking to promote your expertise, or the launch of a new product or service, PR is often a quick way to get your story in front of your target audience in the publications they read. When your business receives press coverage, it also gains credibility, far more than placing an advertisement or advertorial will. Even better, it gives you something authoritative to share on social media and can also be used target prospects directly.
Boost your SEO performance
A good PR strategy can also help boost your SEO performance. Working in tandem, PR can get you backlinks from authoritative sources that will help boost your google rankings.
To learn more about SEO read our blog 5 ways to improve your SEO.
Engage your team
Obtaining press or media coverage for your business can create a feeling of pride and loyalty among your team and make them feel more engaged with your business and your objectives. Examples can include company or individual success stories, employee profiles or team events. Equally, employees can also contribute ideas to the PR strategy, helping them feel part of the team.
Editorial coverage versus advertorials
Many companies are attracted by the quick win of promoting their company via an advertisement or advertorial. However, whilst these items have their place, they simply cannot compete with the authority and trust delivered through well targeted editorial coverage. Through regular contact with journalists, a good PR consultant will uncover impactful opportunities for your company that deliver your message in a way that commands mor respect that a paid for advertorial.