What are the Different Types of Digital Marketing?

Reading Digital Marketing Book

The ways in which we market and sell products are changing. It’s no longer enough to rely on traditional methods of marketing. Billboards and flyers can’t reach an audience properly. In an increasingly technological age, we need to look for digital solutions to take our marketing to the next level.

But with so many different types of digital marketing, where is the best place to begin? From social media to influencer marketing, we will give you an insight into how digital marketing can take your business to the next level.

1. Social media marketing

There has never been a better time to focus on social media marketing. Today more than half of the world is using SM in one form or another. That’s people from almost every demographic, nationality and interest group. The opportunity to tap into this pool of people is one that shouldn’t be overlooked. 

Are you interacting with your audience?

People like to be engaged with. Social media marketing offers new and exciting ways to engage with your audience. You can run polls, ask questions and introduce ways your customers can be involved in the creation of future products.

There are lots of different platforms that you can choose from. Each offers its own way of interacting with an audience. That’s why it’s important to do the research. Broadly speaking, each social media platform has its own demographic. For example, Facebook scores highly with the older demographic, used by 73% of adults aged 50-64. Snapchat, on the other hand is used by a much younger demographic, with 68% of people aged 18-29 signed up.

Of all the different types of digital marketing, SM marketing is one of the most important. By reaching and engaging with the right audience, you can transform your digital marketing strategy.

2. Content marketing

Content marketing is an extremely powerful tool in digital marketing. There are many different types of content marketing from newsletters and blogs to apps and videos.

The type of content marketing you create will differ depending on your business. If you’re a business-to-consumer organisation, it’s content that engages with your customer base. If you’re business-to-business, the content will be tailored to business-related topics, such as whitepapers and webinars.

Does your content bring value?

The most important aspect of content marketing is ensuring your content is bringing value to your audience. Content marketing is less about selling a product and more about creating enjoyable, useful content that your customer base will relate to. This means that content should be informative and engaging.

Done successfully, content marketing can build loyalty towards your business and make them more likely to notice new products and releases. Before, you begin content marketing, ask yourself a simple question – ‘is this content bringing value to my target audience?’. 

3. Search Engine Optimisation

Out of all the different types of digital marketing, search engine optimisation (SEO) is the most important for a business attempting to run a successful website. You might have a state-of-the-art website, with the best content and most professional design, but this is all for nothing if you neglect SEO. 

SEO can help ensure that people are finding your website, by moving it higher up the search engine listings.

Is your site algorithm friendly?

Search engines like Google use algorithms to determine whether a site is of good quality. There are numerous factors to consider when assessing the quality of your site. Is the content on your site well written and relevant? Are you avoiding keyword stuffing?  Is your domain name short and memorable? If your answer to any of these questions is ‘no’, you should consider a redesign of your site.

The SEO is high on the list of priorities for marketers across different industries. This is illustrated by 61% of marketers saying that improving SEO and growing an organic presence is their top inbound marketing priority. By getting SEO right, your business can reach new customers and grow its brand.

4. Influencer marketing

Influencer marketing is one of the types of digital marketing that best illustrates how technology is changing the way businesses advertise themselves. Where businesses would once look to celebrities and TV personalities to appear in their adverts, online influencers are now seen as the first port of call.

Influencers are content creators with large followings. This includes YouTubers, Instagrammers and TikTok creators.  

Have you done the research?

As with all different types of digital marketing, research is key to success when working with influencers. This means that you need to take the time to research influencers and gain an understanding of who will best help you to reach your target market. This might mean choosing a smaller influencer that relates to your audience, rather than an influencer with a large following that is unlikely to respond to your product or business.

By choosing the right influencer, you can successfully spread awareness for your brand and product.

5. Email marketing

With the array of new ways to digitally market your business, email marketing might sound slightly outdated. It remains, however, one of the most useful types of digital marketing. Through email marketing you can keep in touch with your audience even after they have made a purchase. You can offer discounts, inform about new products, or notify about upcoming events.

Have you set up a mailing list?

Setting up a mailing list is the first step to creating a successful email marketing campaign. It allows you to keep a database of customers so that you can maintain contact with them. A mailing list is also essential for avoiding hefty GDPR-related fines.

If you aren’t already, it’s a good idea to put a focus on your email marketing.

Rapport Digital can help your accountancy firm

Rapport Digital is a digital marketing agency, working with accountants and accounting firms across the UK. We pride ourselves on offering solutions that can elevate your digital marketing to the next level. Whether it’s bringing the most out of your social media marketing, helping you to build a successful content marketing strategy, improving your SEO, or maximising your ROI through email marketing, we can help your business to grow.

Why wait? Discuss your project with us today!

Feeling inspired?

If you’d like to discuss how to improve the ways in which your business does social media, or get some help to do it better, please get in touch at: