Category: SEO
How to Get Your Website Noticed – 5 Successful Strategies
In a world where everyone’s glued to those tiny computers in their pockets, having a website is a must for any business. But that’s not enough. Your website needs to stand out – and unfortunately, that’s harder than ever before. Why? It’s simple. There’s more competition. If you think about it, your customers are only...
PPC vs. SEO: What’s the Difference?
Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...
Why Google’s Mobile First Update is Crucial for Small Businesses
Can’t keep up with Google’s changing algorithm? While many of the twists and turns can be missed without much consequence, there’s been a pretty big update that might need your attention – the Google Mobile-First Indexing update, to be precise. If techy jargon isn’t your thing, it basically means Google will be prioritising rankings for...
What are the Different Types of Digital Marketing?
The ways in which we market and sell products are changing. It’s no longer enough to rely on traditional methods of marketing. Billboards and flyers can’t reach an audience properly. In an increasingly technological age, we need to look for digital solutions to take our marketing to the next level. But with so many different...