UK Accountancy Firms Plummet as Biggest Opportunity in Decades Arrives
Two things are happening to the UK accountancy market at the same time, and they’re pulling in opposite directions. The first: the profession is shrinking. Our analysis of data shows the UK has lost 3,745 accountancy firms since 2019. That’s an 8.6% drop over six years of decline and flatlining. You can explore the full...
Google Changed The Rules: Why Accounting Websites Are Losing Traffic
Your traffic is dropping, but your rankings look… fine. If you run an accounting firm website and rely on Google to bring in enquiries, that mismatch is maddening. You’re watching clicks slide in Search Console, sessions fall in GA4 and maybe leads slow down too. But when you check your positions, you’re still sat on...
32 Link Building Strategies for Accountants (Beginner + Advanced)
Backlinks are one of those SEO topics that sound a bit techy from the outside. But for accountants and financial services firms, it all boils down to your reputation. In Google’s world, a backlink is a public vote of confidence from another website. When reputable, relevant sites link to your firm, Google takes that as...
How Casual Is Too Casual for An Accounting Firm?
Can an accountant wear trainers to a client meeting? It might sound flippant at first – but it gets to the heart of a much broader issue. Accounting firms have long been associated with professionalism, reliability and trust. That usually conjures up images of suits, spreadsheets and serious faces behind desks. But times are changing....