6 Reasons to Invest in Content Marketing
Everyone is doing it!! According to the Content Marketing Institute, 88% of marketers now use content in their marketing strategy. If you’re not doing it then your competitors are. They will be the authority in your space. Theirs will be the voice that gets heard and remembered. If that’s not enough to convince you to...
5 ‘Calls to Action’ you should have on your website right now
When you go to the trouble of getting visitors to your website, whether from your social media channels, SEO or PPC, you really shouldn’t waste this opportunity to engage further with your visitors. Calls to action are a means of getting your visitors to ‘raise their hand’ to find out more about your products or...
Life after lockdown – how to adapt your marketing approach to suit the times
As the lockdown measures begin to ease, business leaders across the globe will be looking for new ways to adapt their marketing strategies and promote their organisations during these unprecedented times. Let’s be clear. Not every business or organisation will lose out; the pandemic has presented some unforeseen opportunities as well as challenges. Some will...
Essential Digital Marketing Tools & Tactics
By now, you’re probably aware that there isn’t one silver bullet for marketing your brand or delivering ROI. Sure, going viral on Instagram or TikTok might help a B2C brand, but realistically for most B2B brands, we know that a combination of carefully chosen tactics reaps the best result. The good news is that there...