5 Mistakes to Avoid When Making Your Own Video
We’re delighted to feature a guest blog from our friends at Life Media UK this week. So I’m handing over to Sunjay to share his tips to guide you through making your own marketing videos… There’s no question that video is one of the most powerful tools you can utilise to promote your brand and business –...
Life after lockdown – how to adapt your marketing approach to suit the times
As the lockdown measures begin to ease, business leaders across the globe will be looking for new ways to adapt their marketing strategies and promote their organisations during these unprecedented times. Let’s be clear. Not every business or organisation will lose out; the pandemic has presented some unforeseen opportunities as well as challenges. Some will...
5 reasons PPC advertising makes sense during the Coronavirus pandemic
The marketing landscape immediately changed following the lockdown measures brought about by the spread of COVID-19. There isn’t a business in the land that hasn’t been affected in some way, and those that are still able to operate need to adapt their marketing approach, and fast. With most of the more traditional offline channels off...
5 Reasons to Use Email as a Key Channel During Lockdown
Faced with at least three more weeks of lockdown, many companies are trying to maintain communication with their customers and prospects. If you haven’t already considered it, email is a great medium for getting your message direct to the customer at this time. However, for the best results, emails need to be sophisticated. A DIY approach won’t...