Google Changed The Rules: Why Accounting Websites Are Losing Traffic
Your traffic is dropping, but your rankings look… fine. If you run an accounting firm website and rely on Google to bring in enquiries, that mismatch is maddening. You’re watching clicks slide in Search Console, sessions fall in GA4 and maybe leads slow down too. But when you check your positions, you’re still sat on...
32 Link Building Strategies for Accountants (Beginner + Advanced)
Backlinks are one of those SEO topics that sound a bit techy from the outside. But for accountants, it all boils down to your reputation. In Google’s world, a backlink is a public vote of confidence from another website. When reputable, relevant sites link to your firm, Google takes that as a signal that you’re...
Boost Your Accounting Firm’s Rank on ChatGPT Search
Everyone knows that if you want your accounting firm to attract clients, you have to feature highly in Google search results. For years, effective backlinking and content optimisation have been key to your ranking – but these days it’s no longer the only thing you need to consider. The rise of AI LLMs (Large Language...
10 Innovative Marketing Strategies for Accounting Firms in 2025
Are you looking for new and dynamic ways to market your accountancy firm? Well, 2025 is the year to get started. You might be au fait with marketing strategies like eBooks, newsletters and Google Ads, and while these avenues can be successful, sometimes it doesn’t hurt to throw some more exciting ideas into the mix....