Category: SEO
SEO Moats for Accountants: Building Defendable Content
SEO is changing – and fast. Once upon a time, all you needed to rank well on Google was a decent blog post stuffed with the right keywords. That was enough to put you on the map for years! But today, the map is different. With AI-generated summaries pulling answers directly from websites, Google core...
Old vs New SEO: What Accountancy Firms Need to Know in 2025
The world of SEO is changing – fast. For accountancy firms that rely on search engines to bring in new enquiries, it’s no longer enough to just “rank high for keywords.” Today’s online landscape is more competitive, more refined and more focused on trust than ever before. But that’s not a bad thing. In fact,...
Boost Your Accounting Firm’s Rank on ChatGPT Search
Everyone knows that if you want your accounting firm to attract clients, you have to feature highly in Google search results. For years, effective backlinking and content optimisation have been key to your ranking – but these days it’s no longer the only thing you need to consider. The rise of AI LLMs (Large Language...
Google Search API Leak: Key Insights for Accountancy Firms
In a development that could significantly change digital marketing, a major leak of Google Search API documents was published for the first time earlier this year. The leaked documents provide a fascinating insight into how Google’s search algorithms work, and valuable information that determines how sites are ranked. For accountancy firms, understanding the details of...