What Is Keyword Research & Why Is It Important?
When it comes to digital marketing, few processes are as essential and powerful as keyword research. In fact, you could go as far as arguing that keyword research has changed digital marketing forever. Imagine knowingly exactly how your target customers are trying to find your business and learn more about your products and services. With...
How to Find Your Target Audience
If you’ve ever launched and promoted a website, this story might sound familiar… You start out full of hope and with great ideas. You’ve read all the right books, joined all the right courses, talked to all the right people. In short, you’ve done all the right things. A few months in, you’ve got plenty...
How to Get Your Website Noticed – 5 Successful Strategies
In a world where everyone’s glued to those tiny computers in their pockets, having a website is a must for any business. But that’s not enough. Your website needs to stand out – and unfortunately, that’s harder than ever before. Why? It’s simple. There’s more competition. If you think about it, your customers are only...
PPC vs. SEO: What’s the Difference?
Are you struggling to decide whether pay-per-click (PPC) or search engine optimisation (SEO) is best for your business? We’re not surprised – it’s often a complex decision. PPC and SEO are different approaches to search marketing, but it can be difficult to know what’s best for your business. With each strategy potentially providing great results...