6 Reasons to Invest in Content Marketing
Everyone is doing it!! According to the Content Marketing Institute, 88% of marketers now use content in their marketing strategy. If you’re not doing it then your competitors are. They will be the authority in your space. Theirs will be the voice that gets heard and remembered. If that’s not enough to convince you to...
How to Build a Content Marketing Strategy
According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content on a regular basis. Getting content in front of your customers at this time when you can’t physically connect with them is more important than ever before, so in this blog we wanted to share some tips...
5 Ways to Improve Your SEO
The coronavirus pandemic has changed our shopping and working behaviour, and who knows for how long? Shopping has gone online, and the workplace has gone online. With all networking, events, exhibitions, most printed media, sponsorship and many other traditional marketing channels currently off the table your online presence is more important than ever before. If...
Life after lockdown – how to adapt your marketing approach to suit the times
As the lockdown measures begin to ease, business leaders across the globe will be looking for new ways to adapt their marketing strategies and promote their organisations during these unprecedented times. Let’s be clear. Not every business or organisation will lose out; the pandemic has presented some unforeseen opportunities as well as challenges. Some will...