Why Accountants Should Be Careful With AI-Generated Content
In recent years, generative AI tools have been adopted by businesses for a number of tasks, such as writing blog posts, creating headshots and crunching data. While it is believed that AI has the potential to boost a business’s overall productivity, the sudden rise of such tools has exposed a number of significant problems. Here...
How to Find Your Target Audience
If you’ve ever launched and promoted a website, this story might sound familiar… You start out full of hope and with great ideas. You’ve read all the right books, joined all the right courses, talked to all the right people. In short, you’ve done all the right things. A few months in, you’ve got plenty...
6 Reasons to Invest in Content Marketing
Everyone is doing it!! According to the Content Marketing Institute, 88% of marketers now use content in their marketing strategy. If you’re not doing it then your competitors are. They will be the authority in your space. Theirs will be the voice that gets heard and remembered. If that’s not enough to convince you to...
How to Build a Content Marketing Strategy
According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content on a regular basis. Getting content in front of your customers at this time when you can’t physically connect with them is more important than ever before, so in this blog we wanted to share some tips...