SEO Agency in Bristol & Somerset

Ensure your website is seen by the right people with tried-and-tested search engine optimisation services

Local SEO experts for your business

Search engines are king when it comes to getting your business out there online. However, if your website isn’t ranked highly, people won’t find it. And even worse, they’ll find your competitors instead. If this is the case for your brand, professional search engine optimisation (SEO) services can help.

Rapport Digital offers an arsenal of effective SEO solutions that can improve the performance of your website on search engines like Google. Our local SEO specialists will design a comprehensive strategy before implementing on-site changes to achieve your goals.

With more visitors directed to your website, who are actively looking for products and services like yours, you can expect more sales and a better bottom line.

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Demand attention with a modern, bespoke website

10 Years of Experience

Local Team

Full Service Agency

Holistic Approach

Connect all the dots with a holistic approach

SEO that covers all bases

At Rapport Digital, we take a content-led approach with a carefully constructed campaign that combines on-site SEO with high-quality content tailored to your keywords. Your campaign is then continuously reviewed and optimised each month to make sure it hits the spot.

Whether you’re looking for a new site that’s SEO optimised or just want to get the most of your existing website, you’ll get the same level of care and attention from our experienced SEO agency in Bristol. We can also advise on how SEO fits in with your overall marketing strategy and assist with other marketing tools that work well alongside it – such as paid search.

More about what we do

Our process

1. Discovery

First and foremost, we want to understand your requirements. Is it for a new or existing site? Are there any specific elements of SEO you’d like help with? And what are you looking to achieve? That’s all covered in a discovery session in person, by phone or on a video call – whatever suits you best.

2. Audit

If we’re working on an existing site, our SEO agency in Bristol will complete a full audit of your website to assess its current SEO performance and search engine rankings. That will highlight any issues, allowing us to recommend the best steps for improvement.

3. Proposal

We’ll use our findings to put together an SEO proposal that outlines our recommendations, the services we can provide, and all of the associated costs. You can choose to go ahead with a comprehensive package or cherry pick specific services.

4. Detailed brief

Ready to go? An action meeting will help us dig deeper into your products and services, values and preferences, target market, and how to reach them. We’ll use all of that to build a detailed SEO strategy for your campaign.

5. Site fixes

Our experienced team will implement fixes on your site to improve performance and fine tune it for SEO. If you’re building a new site from scratch, we’ll begin the design phase to create a site that’s loved by you, your target audience and search engines.

6. Content

Next, we’ll start working on content to make your SEO dreams a reality. That includes your homepage and service/product pages targeting high-ranking key-phrases, along with sub-pages and long-form blog content focused on longtail phrases.

7. Reporting

Visibility is vital – how else would you know how well things are going? You’ll get monthly reports on our activity and your site’s SEO progress, including Google rankings, site analytics and more.

8. Optimisation

What do search engine algorithms and your competitors have in common? They don’t sit still, so neither should you. We’ll continue to optimise your strategy in line with progress, industry trends and any feedback you may have.

9. Review

As well as regular reports, we’ll connect with you to review progress periodically. Based on the results and your feedback, we’ll agree on the future goals for your campaign then formulate and propose a plan to work towards them.

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Make your website work for you

If you’re looking for an SEO agency in Bristol or Somerset, Rapport Digital is ready and waiting. With 10 years’ experience in SEO, we have a long list of happy customers who have become advocates for our approach.

From optimised blog content for an existing site to a complete redesign and rebuild with a comprehensive marketing strategy, we’ll provide the SEO services you need to succeed. Contact us today to arrange a discovery session.

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SEO FAQs

Need more info before getting started? Take a look at the frequently asked questions…

Have you ever wondered how businesses get on the first page of Google? The answer is a carefully crafted SEO strategy. If this sounds like gobbledygook, we’re here to help. SEO stands for Search Engine Optimisation, and it’s the lifeblood of brands, big and small.

It’s a digital marketing strategy focused on getting organic traffic from search engines such as Google. In a nutshell, it involves a series of processes that make your site rank as high as possible in search engines, including site health fixes, backlinking and optimised content.

Say you’re opening a brick-and-mortar shop. Where would you get more customers? In the high street or in a dark alley off the beaten path? You could say that SEO is a way of getting your business into the virtual high street – but without the eye-watering rent prices. It makes your site more visible, providing more opportunities to turn visitors into customers.

What’s more, we can guarantee your fiercest rivals are concentrating on their SEO, and although we’re a fan of individuality, this is a trend you’ll want to follow! SEO gives you a competitive edge when it comes to increasing the quantity and quality of traffic to your website, improving the user experience and building consumer trust.

You know how the saying goes – good things come to those who wait! Unlike other marketing strategies, SEO is all about the long run. While it’s true that results can be seen within just two months, be wary of any SEO agency that promises instant results. The truth is that you’ll truly reap the rewards of your SEO campaign from six to twelve months after it’s launched, and long into the future.

There’s no fixed cost for an SEO campaign. It depends on several factors, such as your current search rankings, your site’s technical state and the number of pages you want to optimise – not to mention the duration of the campaign itself. What we can promise you is that you’ll get your money’s worth!

Plus, there’ll be no sneaky, hidden costs further down the line. We’ll provide all the prices in our initial proposal for maximum transparency. You can either go ahead with a comprehensive package or cherry-pick specific services to suit your budget.

Do you want to get the most out of your SEO campaign? If so, then yes – we’re right for you. At Rapport Digital, we have a tried-and-tested SEO process that has guaranteed success for over a decade.

We use a thorough seven-step approach to assess your current SEO performance and search engine rankings. Once we’ve pinpointed any weaknesses, we’ll draft a proposal jam-packed with tailored and innovative solutions.

Our content-led approach has yielded great results for a wide range of companies – from consulting firms to kitchen manufacturers. If you have a project in mind, get in touch today to discover how we can revolutionise your business.

Of course not. At Rapport Digital, we work with companies throughout the UK and further afield. If you can’t meet us in person, we’ll arrange a phone or video call so we can map out your SEO strategy.

Despite not being in the same area, we’re committed to delivering a five-star service. We’ll create a model of working that suits everyone’s schedule, communication style and technology preferences.

Search engine optimisation is the process of adjusting your website so that’s it’s more appealing to search engines – and will consequently rank higher on search engines such as Google.

SEO encapsulates a lot of different strategies. For example, making sure your website provides a good user experience, targets popular keywords, has the correct metadata and has technically sound SEO.

How do search engines know what you’re up to? They use creepily named crawlers or spiders (basically tiny pieces of software) to scan your web pages and collect vital information, including page speed, quality of content and number of backlinks. This feedback is then used to determine whether your website provides value to consumers.

In its infancy, SEO was a lawless practice. Many companies – and they weren’t doing anything wrong at the time – employed practices like keyword stuffing, duplicating content and buying links to inflate their rankings. Thankfully the landscape is different now, and businesses must earn their position rather than cheat the system.

Alongside cracking down on trickery, how we consume online information has changed the kinds of things search engines value. For example, most people now visit websites from their mobile devices, meaning a responsive, mobile-friendly design is integral to improving SEO.

SEO isn’t static but a living, breathing thing that’s constantly evolving. Agencies must keep ahead of changes to ensure their clients receive the best possible service. Most updates go unnoticed by regular folk, but we’re always on the lookout for algorithm shifts.

Some of the most significant updates in recent history include Google Fred in 2017, which tackled ad-heavy sites with bad backlinks, and Google Possum in 2016, introduced to improve local search results.

We start with an intial review of your website. Then, we’ll send you a fully budgeted brief. Once we’ve agreed on it, we’ll start boosting your website rankings by updating your site with original content.

Above all else, the process is collaborative, meaning you’ll be involved every step of the way. Although we’ll take care of the hard work and fiddly bits, you’ll still have the final say on creative decisions. If you’re happy, we’re happy!

The final step? There isn’t one – our SEO process is always at work. Every month, we’ll review your progress and look for ways to keep improving your site and rankings. SEO is constantly evolving, so we’ll make sure your online content keeps up to date with the best practices.

PPC or pay-per-click campaigns work alongside SEO to supercharge search engine visibility. However, there’s a catch – while they allow your website to jump ahead of the competition, they can be costly.

If you’d like to explore PPC without breaking the bank, you’re in the right place. We have a wealth of PPC management experience to help you squeeze the most from your investments. We’ll ensure every campaign, no matter the length or scope, is highly targeted, fully optimised and wildly engaging.

So, can we help with PPC campaigns? Yes. As a full-service marketing agency, we can pair our SEO services with a PPC campaign to leave no stone unturned. All you have to do is get in touch with our expert PPC team.

SEO vs PPC has become a hot topic in the marketing world – interesting for us but understandably confusing to most business owners! Both are valuable strategies for acquiring new customers, with SEO focusing on organic traffic and PPC prioritising paid traffic.

The best avenue for you depends on several factors, including budget, campaign length and expertise. Ideally, you’d combine the two to prevent overreliance on one marketing channel.

SEO is long-lasting and continues to work, even if your SEO campaign is paused. The good work you do and the content you create will continue to yield rewards for years to come. However, it does take time to work. Conversely, PPC can provide instant results, but will stop when your budget is paused.

If you’re searching for the most cost-effective option, balance a long-term SEO strategy with short, targeted PPC campaigns for the best of both worlds. As a full-service marketing agency, we can deliver successful PPC ads alongside SEO services.

For more about the differences with these techniques, read our article: PPC vs. SEO: What’s the Difference?

Too many businesses see blogging as a nice-to-have instead of an essential marketing and SEO tool. Informative, engaging and relevant posts can improve your overall rankings and entice new business. Our top advice is to focus on quality over quantity – pages upon pages of keyword stuffed drivel will have the opposite effect.

How do blogs boost SEO? One way is by positioning your business as an authority within your industry. Search engines will direct customers to you if you have a blog that answers their most pressing FAQs and generally adds value to their experience.

Moreover, blogging is an excellent opportunity for natural link-building, social media shares and niche keyword targeting. It makes it easier to rank for specific search terms that are tricky to place on web pages, such as “antique white vintage kitchen table” compared to “white table”.

We understand that not everyone is a natural wordsmith, so we offer data-driven content marketing services that take care of the process from start to finish.

Of course you can, but you might not achieve the desired outcomes! There’s a reason why people seek experts for all kinds of problems. Unless you’re exceptionally talented, you wouldn’t try to give yourself a filling, repair your car’s engine or mend a leaky boiler. Managing your SEO is much the same – it’s best left to trained professionals.

There are thousands of online articles promising to reveal the secrets to easy SEO, but there’s no such thing. Truthfully, results take time and consistency. Spending a few hours a week optimising your website and content isn’t enough, which is why brands invest in SEO agencies.

The decision is yours, but nothing compares to a dedicated, specialised service. You can always contact us for an introductory chat if you’d like to learn more, with no commitment to go any further.

There are millions of websites on the internet, all jostling for a place on the first page of Google. Seeing as the competition is so fierce, it’s only possible to rank in one of the top spots with a dedicated SEO strategy.

But what if you’re doing everything right? You’ve hired an SEO agency, optimised your web content and waited patiently for six to twelve months, yet still aren’t seeing results? Inexperienced teams might’ve missed a few crucial factors that obliterate visibility, including not having a Google My Business page or enough high-quality backlinks.

We don’t simply focus on content – although it’s a vital part of our process. Instead, we use a detailed system to identify and solve obvious and not-so-obvious SEO vulnerabilities.

Many otherwise brilliant companies have fallen into temptation and bought links to boost their visibility. Incredulously, Google is among them – having been found guilty of purchasing links to promote Google Chrome in 2012 (they penalised themselves with lower rankings for two months).

Buying, selling or manipulating links in any way violates Google’s Webmaster Guidelines and often results in hefty fines and penalties. Some businesses lose their keyword rankings for six months or longer. Most have a permanent black mark against their name, damaging integrity and consumer trust.

Links should always be earned, never bought. How can you do this? Create share-worthy content, send press releases, collaborate with influencers and interact with social media fans. It might take longer, but it’s a safer and more enduring approach.

The internet is a ginormous place full of countless websites for companies just like yours. So, how do you stand out against the competition? Simply identify the keywords and phrases people are searching for and then use them to optimise your website.

We will use advanced SEO tools to discover the best keywords to target – then strategically use them on your website.

How does today sound? The first step towards success is contacting our knowledgeable SEO team. Simply give us a shout on the phone or over email and we’ll book you in for an introductory chat. Once we’re on the same page, our SEO experts will kickstart your campaign. First page of Google, here we come!

Can’t see the FAQ you were looking for? Get in touch.

Thinking out loud

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Why Is My Website Not Ranking on Google?October 15, 2022
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